Ford Expo Temporary Exhibition Venue
The Assignment
Leading UK marketing and communications agency Mansfields Design appointed Neptunus to create an impressive temporary exhibition venue at the centre of a series of high-profile events for Ford of Europe in Bavaria, Germany.
The events included the press launch of the new Ford Edge SUV and the introduction of Ford’s cutting-edge EcoBlue diesel engine featuring in Ford’s iconic Transit commercial vehicle range. The programme culminated in Ford Fleet Expo 2016 where over 300 top managers from 22 countries gathered for an exclusive briefing on Ford’s full European product line up. Held over two days, the Expo hosted representatives from fleet, leasing and rental companies.
The Solution
The exhibition space needed to be in place for seven weeks but with the flexibility and capability to accommodate three different interior environments designed by Mansfields to support the individual events – each including display, hospitality and reception areas
A 10-strong team of technicians from Neptunus took just a day to erect the 375 square metre Alure Globe structure – providing the Mansfields’ designers with a blank canvas to create the high-tech venue in which to showcase Ford’s latest products. Also included were theatre-style presentation facilities where guests were briefed on the car giant’s latest technological advancements.
Neptunus, who also took responsibility for the heating and air conditioning of the venue was specifically chosen for the project by Mansfield Design which is a recognised leader in the organisation of major product launches for the automotive industry.
The Challenge
The client required a structure that could be installed swiftly with the flexibility to be adapted to accommodate series of different but very high-profile business events – from a product launch to an exhibition and media networking. Neptunus was able to demonstrate the capabilities of its Alure Globe which is just one of a range of top quality structures developed by Neptunus that can be adapted to suit the requirements of virtually any occasion.
The Verdict
Mansfields Design Event Designer Wayne Borrett said: “Our clients at Ford expected a high quality yet flexible stand-alone structure in which to host their VIP customers and media guests for a sequence of business events. Neptunus had exactly the structure we were looking for, and we were very pleased to be able to work with such a professional team.”
